- Corporate Strategy

Business Development Training Certification Program

Developing Core Values, Vision And Mission Statements To Support Strategic Management

Date: November 12 (Thursdays)
Time: 9:00 am~12:00 nn, 1:00~5:30 pm
Venue: Cyberport IncuTrain Centre - Solution Lab
Level 5, Cyberport 3(Core F), 100Cyberport Road, HK
Language: English

About This Program

“If you don’t know where you are going, you are not going to get there.”
~ Stephen Covey ~

Author of ‘Seven Habits of Highly Effective People’

Successful strategic management, i.e. the development of successful policies and plans and the appropriate allocation of resources to achieve these plans, does not take place in a vacuum.

Successful strategic management starts with the development of an authentic, solid and congruent corporate strategy, which in essence is made of the core values, vision and mission of the organization:

• What do we stand for?
• What is our purpose?
• How can we best serve our customers and community?
• What’s unique about us?
• What will we do to fulfill our purpose?
• What will we do to “walk our talk”?

Even blue chip multinational organizations sometimes struggle to translate their stated core values, mission and vision into simple, easy to understand, applicable behaviors. The result is that often the “head” and the “tail” end up not “walking the same talk”.

This program offers participants the opportunity to develop core values, vision and mission statements that can be easily communicated and that will support the implementation of strategic management in their organizations.

Target Audiences

· Company founders, CEOs, Managing Directors, i.e. the person ultimately responsible for developing the organization’s messaging strategy.
Note: Workshops targeted at this type of audience can be conducted on an open-enrolment format.

· Designated teams from specific companies.
Note: Workshops targeted at this type of audience can only be conducted on an in-house basis.

Program Objectives

By the end of this Corporate Strategy Program, participants will be able:

1. To define ‘mission’, ‘vision’ and ‘values’.
2. To explain the role of corporate strategy in the process of strategic management.
3. To explain the importance of vision to strategic thinking and planning.
4. To develop and clearly communicate mission, vision and value statements.
5. To remain focused on the ‘big picture’ when building the culture.

Program Outline

Session One: Introduction, Learning Needs And Methodology
· We will discuss the course methodology (i.e. the use of Neuro Linguistic Programming and Accelerated Learning) and program’s objectives and scope.
· Participants will have the opportunity to share their expectations and learning needs with the trainer and group.

Session Two: Values vs. Mission vs. Vision – Definitions, Examples And Application
· We will explore the greatest challenges faced by leaders in business today.
· We will discuss what corporate strategy is and how it is essential to strategic management. We will discuss what strategic thinking/planning is and what it is not.
· We will explore what values, mission and vision (1) are, (2) what they are not, (3) the purpose they serve, (4) how they build into one another and (5) their impact on business strategy.
· We will look at real life examples of values, mission and vision statements: what works, what does not work and the lessons that can be drawn from it.

Session Three: Walking The Talk - The 3 Vs of Communication
· We will start the session by showing a video demonstrating the inconsistency between the vision/ mission/ values and the reality of day-to-day business.
· During this session we will explore the 3 Vs of Communication: Vocal, Verbal and Visual and the importance of getting these 3 communication dimensions to be congruent and to be lived consistently by everyone in the business.

Session Four: Developing Mission And Vision Statements
· Participants explore the following key questions:
- Why do we exist?
- How do we add value to our customers?
- How can we add even more value to our customers?
- What is unique about us?
- How are we going to do what we are here to do?

Session Five: Building The Culture While Remaining Focused On The Big Picture – Developing Core Values Statements
· We will explore the link between personal messaging and organizational messaging.
· Participants will agree on a preferred message for themselves.
· Participants will explore how their organization would like to be perceived by their customers, shareholders, suppliers and employees.
· Participants discuss and start consciously looking into the organization’s culture, by linking specific behaviors to each one of the organizations core values, to ensure that everyone in the business knows how to walk the organization’s talk.

Session Six: Action Plans And Conclusion

Facilitator: Ms. CRISTINA RODENBECK

Course Fee: HK$3,000
Note:
Apply 2 modules to enjoy 10% discount
Apply 3+ modules to enjoy 20% discount
**Cyberport IncuTrain Centre's incubatees enjoy 75% reimbursement (Only HK$750 after 75% reimbursement )
**Cyberport IncuTrain Centre's alumni enjoy 50% reimbursement (Only HK$1,500 after 50% reimbursement )

Seat available: 16

>>Register Now

Application deadline: October 29, 2009

Attention:Hong Kong Cyberport Management Co. Ltd. Cyberport IncuTrain Centre and ACT reserve the right to change the content of the course.

Enquiry hotline: 31663900
Email: training@cyberport.hk