The Ten Faces of Innovation

“The Ten Faces of Innovation” by Tom Kelley (available in iResources and Hong Kong’s public and university libraries) introduces the reader to 10 distinct personas essential to organizations seeking out creativity and innovation. Their mindsets, roles, approaches, way of thinking, way of doing, and contributions are detailed. The 10 personas are The Anthropologist, The Experimenter, The Cross-Pollinator, The Hurdler, The Collaborator, The Director, The Experience Architect, The Set Designer, The Caregiver, and The Storyteller. A lot of product and service related examples are provided to illustrate the process of creativity.